
Advancing COVID-19 Vaccine Education
In The Black and Hispanic Faith Communities
It has been quite a journey - and together,
we’ve accomplished a lot for the greater good.
Scroll through this website to learn more.
Strategic Framework
Taken together, our goal was to get key COVID-19 vaccine messaging to a significant percentage of the American faith community, focusing on the Black and Hispanic communities.
CONVENE
EMPOWER
HOST
TRACK
Educational Materials
With the Ad Council and Joy Collective, together we created Public Service Announcements for the Black and Hispanic faith communities featuring members from our national faith steering committee that aired on national networks including Univision as well as shown in congregations throughout the United States.
Black Church Public Service Announcement
Hispanic Church Public Service Announcement
Our Campaign Events
Our First Event
In March 2021, we hosted our first national event - a remarkable gathering of Black and Hispanic faith leaders that so far has been viewed...
...over
160K
times...
and reached
over 230K!
Our Second Event
In May 2021, we hosted a historic, multi-racial event, bringing together the country’s top Black, Hispanic, Asian American and other faith leaders to send a collective message on the need to be vaccinated. So far this event has...
...over 78,000
views and 100,000 reached
Local Events
Earned Media
Members of the Values Partnerships team as well as the National Faith Steering Committee participated in extensive media outreach and generated substantial earned media.
News sites engaged during the campaign, including NBC News, The Washington Post, and others have over 266,899,224 unique visitors each month.
Click for full story


Email Reach
The Church Bulletin — a newsletter created solely focused on engaging the Church with COVID-19 vaccine education and updates — reached...

99K+
people
With email outreach through Values Partnerships newsletters, like the Black Church Weekly and other email blasts, we have collectively reached...
701K
emails delivered
The national &
local events...
reached
530K+
Media &
websites...
reached
266M+
There is so much more to share, but overall, we have hosted 40 national and local events, reached 530K+ people through national and local events, reached over 266M+ people through media and websites, and brought together the country’s most impactful faith leaders to jointly tackle the scourge of COVID-19. Most importantly, we’ve reached real people who would not have been vaccinated were it not for this effort.
We’ve been honored to work with you on this campaign -
and we’re excited about all that is to come!